Becoming Yachting Experts: Reach Food Group’s Journey with La Belle Classe Academy

In the world of luxury yachting, knowledge and adaptability are the cornerstones of success. As a global premium goods and services supplier with a strong presence across the Riviera and wider Mediterranean region – the capital of yachting, we understand the importance of staying up to date in the ever-changing landscape of luxury hospitality. Being well-versed in the ins and outs of the superyacht industry in this region is essential for us to provide the high-level service our client’s demand.

This year, team members from Reach Food Group and Superyacht Supplies embraced an exceptional opportunity to enhance their expertise through a 10-week Yachting Masterclass, facilitated by the esteemed La Belle Classe Academy at the renowned Yacht Club de Monaco.

Hosted by industry expert, Marcela De Kern, the Yachting Masterclass offered by La Belle Classe Academy is the pinnacle of yachting education. Renowned for their commitment to the development and promotion of yachting professions, La Belle Classe Academy stands as a beacon of excellence in the industry. With a curriculum that covers every aspect of yachting, they equip participants with the knowledge and skills needed to navigate the challenging waters of the superyacht world and become industry experts.

Several members of the Reach Food Group and Superyacht Supplies team, including Abbas Lalljee (Group CEO), David Chiavini (Head of Business Development, Reach Food Group), Andrew Maidment (MD, Superyacht Supplies), and Debby Nash (International Operations Manager, Superyacht Supplies), completed the 10-week masterclass. Comprising 19 modules that explored a wide spectrum of yachting-related subjects, the course provided a comprehensive education that ranged from the technical aspects of Naval Architecture and Propulsion Systems to the intricacies of Maritime Law and Luxury Marketing. Moreover, the course recognized the growing importance of Sustainability in Yachting and offered insights into the dynamic landscape of the Superyacht Market. This diverse curriculum equipped participants with a well-rounded perspective on the industry.

Overall, the masterclass amounted to over 70 hours of learning. All the team passed the course with flying colours and enjoyed a graduation lunch at Yacht Club de Monaco after the graduation ceremony.

Operating within the luxury hospitality and provisioning sector is both unique and demanding, characterized by technical intricacies and constant evolution. Our engagement with clients who expect nothing less than perfection necessitates a thorough understanding of their needs and the industry itself. Completing the Yachting Masterclass was about more than just providing technical understanding, it was about our commitment to excellence and continuous improvement. By investing in the expertise of our team members, we aim to provide unparalleled service to our yacht clients, ensuring that their every need is met with an insightful and informed approach.

As well as completing the yachting masterclass, other members of the Superyacht Supplies team attended several different modules of the course to give the whole team a varied and in-depth knowledge of the yachting industry. Here at Reach Food Group, we pride ourselves on being the most informed market leaders we can be. To achieve this, we’re committed to developing our colleagues into industry experts. With a deeper understanding of the intricacies that shape the industry, we’re confident that our clients will benefit from a level of service that goes beyond expectation.

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